BRIDGE
LABSProduct thinking.
Engineering depth.
Selected work / 09 — Digi Cars

Every lead.
The whole journey.

A CRM built around the work of selling a vehicle: capture the enquiry, manage credit checks and finance, coordinate the sales team, and stay in touch after the sale.

Visit Digi Cars (opens in a new tab)
Fig. 09 / AutomotiveA vehicle enquiry moves through credit and finance checks, then a happy customer drives awayLEADCREDITFINANCEKEYSENJOY THE RIDE!01 CAPTURE & ASSIGN02 CREDIT & FINANCING03 LENDER FEEDBACK04 COLLECT YOUR CAROne customer journey. Connected teams.Illustrative workflow / Bridge Labs
Illustrative Digi Cars CRM lead verification screen with fictional data
Disciplines
CRMWebEngineeringIntegrations
Starting point
For Digi Cars, a vehicle enquiry is the start of a longer process. Salespeople, brokers, finance specialists and customer care teams need to work from the same customer record as an application moves between them.
The product work
Bridge Labs built an end-to-end CRM covering lead capture and assignment, vehicle finance applications, consent and credit checks, lender feedback, follow-up emails and SMS, salesperson and broker management, and operational reporting.
The business behind the platform

Digi Cars, on the web.

Your next car journey starts online.

Explore the digital showroom before your next drive.
Explore the digital showroom before your next drive.
Find the car that fits your life.
Find the car that fits your life.
The sales workflow

From enquiry to finance review.

Keep applications moving, with every next step in view.

Give every enquiry a clear next step.
Give every enquiry a clear next step.
Move finance forward with confidence.
Move finance forward with confidence.

A record to work from

Capture the lead source, contact details and vehicle interest, then assign the enquiry to the people responsible for moving it forward.

Finance as a workflow

Manage application details, supporting documents, consent and credit checks alongside lender references and feedback.

Keep the next step visible

Move applications through verification, form completion, negotiations and contracts, with the customer record available at each stage.

People & operations

Follow up with customers.
See the work across the team.

Make every follow-up count. See the full pipeline at a glance.

Keep customers in the loop at every step.
Keep customers in the loop at every step.
See the whole journey, at a glance.
See the whole journey, at a glance.

Stay in touch

Email, SMS and customer care stages support communication during the application and follow-up after the sale.

Coordinate the team

Salesperson and broker management connects enquiries with their owners, while application specialists handle the finance workflow.

Report on the operation

Staff performance views and business reports show how leads are assigned and worked through the different stages.

A vehicle enquiry moves through credit and finance checks, then a happy customer drives awayLEADCREDITFINANCEKEYSENJOY THE RIDE!01 CAPTURE & ASSIGN02 CREDIT & FINANCING03 LENDER FEEDBACK04 COLLECT YOUR CAR

Capture. Verify. Finance. Keys handed over.
A connected CRM for the dealership team.

Behind the sale

One record.
Multiple teams.

The CRM brings the customer record, application progress and team responsibilities into a shared workflow, from the first enquiry through finance and customer care.

Capture & assign

Record the enquiry and lead source, then assign a salesperson or broker and an application specialist.

Website images are actual captures of the public Digi Cars site. CRM screens are illustrative reconstructions based on supplied product references. All customer records, team names and reporting figures are fictional; interface details are simplified for this case study.Visit Digi Cars
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